A wireframe is a basic layout sketch of a website focusing on functionality, layout, and user experience. Developers use wireframes to organize information on the website and develop intuitive designs. They can range from very sophisticated to a basic sketch on paper.
Before creating a wireframe, you need a solid business idea and an understanding of your website’s goals. If your main website goal is to sell products or services, your information should be organized to support these objectives. Overall, you can reach micro and macro conversion goals.