Weibo, formerly known as Sina Weibo, is a Chinese microblogging (Weibo) website launched by Sina Corporation in 2009. It is one of the most popular social media platforms in China, with over 582 million monthly active users (252 million daily active users) as of Q1 2022.

Weibo is similar to Twitter in that it allows users to post messages with up to 2000 characters, share photos and videos, and follow other users. Weibo has a system of verified accounts, which indicates that the account holder is a real person or organization. This helps to reduce the spread of misinformation on the platform. Weibo is a major source of news and information for many Chinese people. Users can follow news organizations, government officials, and other public figures to stay up-to-date on current events. Weibo is also a popular way for people to connect with friends and family, both in China and abroad. Users can post updates about their lives, share photos and videos, and comment on other users’ posts.



At its core, Weibo is a microblogging platform, that allows users to post messages accompanied by photos, videos, and links. This format encourages concise and quick communication, making it ideal for sharing news, opinions, and updates.

Real-Time Hot Topics

Weibo’s real-time hot topics list, known as Hot Search (热搜), displays the most popular trending topics on the platform. This feature reflects the current interests and discussions of Weibo’s vast user base, providing a glimpse into the latest trends and conversations in China.

Verified Accounts

Weibo implements a verified account system, marked by a blue checkmark, to distinguish authentic individuals, organizations, and media outlets from imposters or unofficial accounts. This verification process enhances credibility and helps users identify reliable sources of information.

E-commerce Integration

Weibo seamlessly integrates e-commerce into its platform, enabling users to browse and purchase products directly from within the app. This feature facilitates a smooth transition from social media engagement to online shopping, providing a convenient shopping experience.

Instant Messaging

Weibo offers private messaging capabilities, allowing users to engage in one-on-one or group conversations with friends, family, and colleagues. This feature fosters personal connections and strengthens relationships within the Weibo community.

Multimedia Support

Weibo supports a variety of multimedia formats, including images, videos, and live streams. This feature enriches the user experience, allowing for more dynamic and engaging content creation and consumption.

Hashtags and Mentions

Weibo utilizes hashtags (话题) and mentions (@用户名) to categorize and organize content, making it easier for users to discover relevant topics and conversations. Hashtags promote broader discussions, while mentions directly connect users with specific individuals or accounts.

Customization and Personalization

Weibo allows users to customize their experience by tailoring their feed to their interests and preferences. Users can follow specific accounts, topics, and hashtags to ensure their feed is filled with relevant content.

Multi-Platform Accessibility

Weibo is accessible through its website and mobile apps, enabling users to connect and engage from various devices and platforms. This cross-platform availability ensures that users can stay connected and up-to-date regardless of their device preferences.

Additional Features

Weibo offers a variety of additional features, including:

  • Search: Users can search for specific keywords, topics, and accounts to find relevant content.
  • Favorite Posts: Users can save their favorite posts to easily revisit them later.
  • Location Sharing: Users can share their location with friends and followers.
  • Trending Videos: Weibo showcases trending videos to provide users with popular and engaging content.

These features collectively contribute to Weibo’s comprehensive social media experience, catering to a wide range of user needs and interests.

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