By providing information about the company, its history, values, and team, the about us page builds transparency, which is key to earning user trust. The About Us page is an opportunity to showcase a brand’s voice and tone, helping to establish a personality that connects with the audience. The page can highlight what makes the company unique, helping to differentiate it from competitors. The page also provides an opportunity to enhance the credibility and reputation of a company.
About us Page Ideas
Daring Foods‘ mission statement on their About Us page clearly communicates their identity and goals. A mission statement conveys a company’s purpose and values, helping visitors quickly understand what the business stands for and aims to achieve. It can also differentiate a business from competitors by highlighting its unique purpose.
Greenpeace clearly communicates what they stand for by listing their core values. Your core values can help you stand out from the competition and attract customers who share your values.
Buddy’s Dogwear connects with their customers through storytelling.
Adding an inspirational story to your About Us page is a great way to connect with your audience on a deeper level, communicate your company’s values and mission in a more personal way, and inspire your customers and employees.
Hulu added a timeline to their about us page to show the history of their company. A timeline gives users an overview of your company’s evolution and important milestones. It can be a nice addition to your about us story.
Corporate Social Responsibility
O’Neill lists a variety of CSR initiatives on their website.
CSR is becoming increasingly important to stakeholders, and businesses can set a positive example by clearly communicating their CSR goals, objectives, and achievements. Listing CSR initiatives on an About Us page shows that they are embedded in the company’s DNA and essential to its mission.
Airbnb lists statistics on its about us page to demonstrate its credibility, establish its position in the hospitality industry, and provide objective evidence of its success. Facts and statistics on an About Us page lend credibility to a company’s claims and provide objective evidence of its accomplishments.
Autex Acoustics lists different office locations and contact information on their about us page. Listing location and contact information helps customers reach out to you, and it also increases trust.
Cloudinteract adds partners to its website. Adding high-profile partners to your about us page boosts your reputation. It shows potential partners that you are a well-established business, and it gives them a better understanding of the types of businesses you work with.
Customer Stories / Testimonials
Adobe lists different customer stories on their About us page. Customer stories and testimonials can help you show potential customers how your products or services have helped other customers solve their problems or achieve their goals. Testimonials or customer stories can help you connect with your audience on an emotional level and build a stronger relationship with them.
Nike adds stories to their about us page to showcase exciting collaborations and stories. Adding a news section to your About Us page is a great way to share updates about your company, such as new products and services, awards and recognition, and upcoming events. This can help your visitors stay engaged with your company and learn more about what you’re doing.