Develop attractive About Us, Contact Us, Home, Shop and Blog pages for you website, incorporating at least several different content blocks on each page.
Criteria for the Home Page
Start with a compelling hero section that grabs attention and clearly conveys your value proposition. Avoid generic graphics that don’t relate to your brand—your visuals should reinforce your message, not just fill space. Your call-to-action (CTA) should be clear, specific, and guide visitors toward your primary conversion goal, whether it’s making a purchase, signing up, or exploring your services.
If your goal is to sell products, your homepage should highlight product categories, featured items, and promotions to engage visitors immediately. If you’re offering services, showcase key benefits, testimonials, or a strong value statement.
A poor homepage design confuses visitors rather than guiding them. For example, Mawdsleigh is an ineffective homepage because: There’s no immediate clarity on the business’s purpose or how it helps customers, it features a generic graphic that lacks relevance to the business. The call-to-action is vague, failing to explain what the company does or why visitors should care. Another bad example of a homepage is the Lipton Tea homepage. The Lipton Tea homepage struggles with clarity, as it doesn’t immediately communicate a strong value proposition, leaving users uncertain about what sets the brand apart. The visuals seem low quality, the navigation feels cluttered, making it harder for visitors to find what they need quickly. The call-to-action buttons lack prominence and urgency, reducing engagement and conversion opportunities. Additionally, the page’s content hierarchy could be improved to guide users smoothly through product highlights and brand messaging. For good homepage examples, check out the make a homepage page.
Other bad examples: https://www.tourvacationstogo.com, https://www.fatf-gafi.org.
Criteria for the About Us Page
Content Blocks
Create at least four distinct sections for the “About Us” page. Possible sections could be our mission, values, our team, and partners. Please find ideas for content blocks on the About Us page.
HTML
The “Our Team” section must be written in HTML. This block should feature team member names, photos, company roles, and links to your profile pages.
Design and Layout
- Ensure the page is visually appealing with appropriate spacing between content blocks.
- Use headings, images, and paragraphs to create a balanced and readable layout.
- Pay attention to font styles, colors, and alignments to enhance the overall design.
Content Quality
Write original and engaging content, and provide information that reflects the company’s identity and values.
Generic, AI-generated value propositions or mission statements are not considered high-quality content.
Criteria for the Blog
Display your blog posts on an appealing blog page, each page should at least have three to four posts (depending on the number of team members you have). The page should show a preview of your blog posts, with a featured image, a title, an excerpt, and a read more, or continue to read link or button.
Content
Each team member should create a post. The posts should include media, text, and links to internal or external sources. The posts should contain appealing, and valuable content tailored to your target audience. Please read the Google Content Quality guidelines to see if your content is high-quality.
Organize your post with headings and subheadings, add a category to each post, tags, and a featured image. The main content of the blog posts should be original. AI can be used to brainstorm ideas, improve grammar, or summarize information, but blog posts with only AI content are not desirable. Read the Blog Page to gain more insights.