MONDAY.COM
Introduction.
Monday.com is a cloud-based work management platform that allows users to create and customize boards, columns, and cards to track and manage their work. It is a highly flexible platform that can be used for a variety of purposes, including project management, CRM, task management, application development and more. The company started in Israel. Monday.com has offices in Tel Aviv, New York, Miami, Chicago, Denver, London, Warsaw, Sydney, Melbourne, São Paulo, and Tokyo. The platform serves over 186,000 customers across over 200 industries in over 200 countries and territories.
Blog
The Monday.com website gets over 1 million visits per day. This is not only because of the quality of the platform but also because of its successful content marketing strategy.
The company has an impressive amount of blog articles on its blog. The blog is divided into different topic clusters, each catering to a particular audience segment. The blog is a rich resource filled with how-to guides, articles, tips, templates, and industry insights. All pieces are SEO optimized, cover in-depth topics, include relevant and eye-catching illustrations, call to action, offer freebies, and have plenty of internal links.
Monday.com practices product-led content marketing. It is a subtle way to promote your product by weaving it into the narrative of your content. It shows how your product can solve your target audience’s problems, helping them discover that you have the right tool for them. This approach lets you put your product in front of potential customers without spending much money on paid advertising. You deliver the value they’re looking for while discreetly promoting your product by showing them its various use cases.
Resources and Community Building.
The company also features a resources page tailored to different audiences. The resource pages feature in-depth courses, webinars, live demonstrations, and documentation for users and developers. Moreover, Monday created a community page where users can share information and ask questions. All articles are SEO optimized, cover in-depth topics, include relevant and eye-catching illustrations, call to action, offer freebies, and have plenty of internal links.
Social Media
Monday.com gets most of its traffic from Linkedin and YouTube. On both channels, Monday produces relevant content frequently. On LinkedIn, the company posts about events, offers tips and tricks and showcases high-profile clients in their posts. The company has 195000 plus followers. The company hosts three different channels on YouTube tailored for developers, clients, and the general public. The content Monday produces on YouTube is educational. They create tutorials, platform updates, and funny videos to engage their audience.
Read this case to find out how Monday.com uses influencer marketing: Case study
